Stringing together a musical legacy
Technically, Rainwater Poster Co. began in the year 1949, when bluegrass pioneers Flatt & Scruggs were in need of someone to handle their booking and promotional work. They eventually found the perfect man for the job, and occasionally, he would even join them on stage, appearing as bass player/comedian Cedric Rainwater’s little brother.
Later that same year, Cedric departed from the band, and “Little Jody Rainwater” became a permanent member. He would play bass, sing bass, and perform comedy routines, all while continuing his original job of lining up venues, promoting their shows, and most importantly, hanging posters.
Over 50 years and 2 generations later, Rainwater Poster Co. provides modern-day promotional services in the same spirit as what Jody Rainwater did back in the 50’s: using design, media, hard work, and enthusiasm to spread the word about artists and events.
Maggie Rainwater
Owner & CEO
CEO Maggie Rainwater’s love of music was ingrained at an early age, spending most of her childhood at shows and festivals. She grew up sharing her family’s love of banjo tunes, high lonesome harmonies, and all the great people that make up the music community, and she knew early on that she wanted to pursue a career in the music industry.
In addition to her love of music, Maggie developed a passion for technology that eventually turned into freelance work in web design and social media management. In 2019, she officially established Rainwater Poster Co. — bringing the same work her grandfather did into the modern age.
In 2023, Maggie was nominated for a Momentum Award by the International Bluegrass Music Association for her involvement in the bluegrass music industry.
Outside of work, you can likely find Maggie out thrifting/vintage shopping, attending local shows and events, going for a run, or trying a new baking recipe.
Tom Euler
Admin Assistant
Admin Assistant Tom Euler is a multi-instrumentalist and singer/songwriter from Hartfield, VA.
Growing up with a healthy exposure to a diverse selection of music, Tom has experimented with several genres that he incorporates into his original music.
Alongside songwriting, Tom is an accomplished performer. He’s an International Blues Competition Finalist, which afforded him the opportunity to play the Orpheum Theater in Memphis, TN in 2016. This opened the door for future billings with acts like Patty LaBelle, Delbert McClinton, and Thompson Square.
His years of experience as a performer bring a new perspective to Rainwater Poster Co., helping us to keep things as simple and stress-free as possible for our clients. Tom understands the artist’s side of the industry because he’s been there himself, and his knowledge is a critical asset to the team. Tom gathers information from all corners of the internet to help us maintain our client & venue databases, as well as assisting with graphic creation and other administrative needs.
Visit Tom at his official site!
Mynda Rainwater
Creative Director
Mynda Rainwater grew up immersed in her family’s musical history, and while that’s a big part of her upbringing, she’s always carved her own path.
She is a gifted writer and photographer with more than a decade of experience shooting a variety of events as well as capturing candid shots.
As our Creative Director, Mynda writes content for our clients as well as our business itself. She utilizes her photography skills to provide photo and graphic support, and her experience as a professional makeup artist comes in quite handy, as well.
In addition, she’s a voracious reader, lover of all things classic rock & metal, and is the passionate owner of a Mustang GT.